As I’ve mentioned, I’m working on dating carded buttons. Delving back into Trove, (the NLA’s digital resource), I found an advert from McDowell’s store in Sydney published in The Sun on 2nd February, 1950.
Detail from the ad showing a card of “Tub Buttons” bottom right.
Here’s an example of a card with the”sheets on a clothes line” graphic. Cards of buttons were advertised for sale from at least as early as 1890 in Australian newspapers, so the carding of buttons is not a new phenomenon. Most (although not all) cards were of one, two, three dozen, or even a gross of buttons. The ad detail below shows how cards of “American boilproof washing buttons” were available in 1940. (also from The Sun).
The development of plastics had been accelerated by the needs of WW2 so that plastic “wash”, “washing”, “boiling” and ‘boil proof” buttons were becoming the norm, and would come to dominate the market, at the expense of mother-of-pearl buttons. “Washing” buttons were advertised from 1912 onwards. “Boiling Buttons” were advertised from 1940 to 1954. “English Beutron wash buttons” were advertised in 1945 and “Beutron Boiling buttons” from 1947 through to 1953.
Due to the increasing quantity of tailor’s button in my collection I have had to give them a page of their own instead of being part of the “Unbranded/generic” page. Tailor’s and draper’s shops, manufacturing and retailing have been an important part of the retail and industrial development of our country. They provided employment to many, as well as a sense of purpose and identity . There is no turning back the hands of time, but it is a shame that so much local production has disappeared. Please send photos of your own to add to the blog.
The buttons below are variations on styles I have already shared with you. The gold ones are metal coated versions of a Coronet style. The glass are 3 more of the Beutron ‘Original’ bird with a big tail.
New treasures have now come pouring in. I’ll make a start….
The card at the bottom is a new design to my collection. The “star-fish” buttons are odd.
1950’s Beauclaire and Leda.
Embassy, from the late 1940’s through to late1960’s. There are those ducks again!
Beutron and Woolworths cards.
Beutron cards, large and small.
A sales sample card.
I have a few new finds to catch up with. Firstly; some more from Beutron and Beauclaire. The bottom 2 cards are from New Zealand.
Next; 2 cards from Woolies, and 2 from 1966 when decimal money came in.
Lastly; some loose Beauclaire buttons.
Here’s a ‘refill’ card, to alert the sale staff that a line of buttons needed reordering. It probably shouldn’t have had buttons sewn on it, as it now can’t be used for ordering!
Have fun with your own collecting!
Latest finds: from Beutron…
… and Beauclaire with one card from Rex.
I’ve just received a treasure trove of vintage advertising (thanks Roy!) so many of the digital scans I sourced from the National Library will now be replaced with better reproductions. Check out the Beutron and Beauclaire pages. Here are a couple of new finds to wet your appetite.
Australian Women’s Weekly, 28 June 1961
Australian Women’s Weekly, 8th April 1957
Woman’s day and Home, 23rd August 1954. Pretty in pink.
Here are my latest finds:
The Rex button is glass, therefore imported. The blue “pearl” is a Beutron press-stud.
A Beauclaire buckle. Two beautiful glass Beutron Originals featuring a bird with fabulous tail feathers. A close up of the Kiddietone below.
What cute graphics! Before I found this card I didn’t realise that “Kiddietone” was yet another Woolworths line produced by Beauclaire. These buttons feature painted squirrels!
A photographer under the tag of “Tyranny Sue” has a couple of button photos in the public demain: I wonder who made these buttons?
Brownell’s were the first detail store in Hobart, opening their “London House” store in 1836. They also had a successful mail-order business.
The Mercury, 12th September 1936
This detail from a 1957 advert makes me chuckle. I guess that sales staff were sick of shoppers mispronouncing it …
And speaking of “Bow Clair”… here are some more random examples.
Now here’s something interesting to ponder …..
This is a detail of an article showing jewellery “recently imported from Czechoslovakia” that appeared in several newspapers from late 1937 into 1938, showing “a collection of little animal bone buttons”. The koala is a dead ringer for a button I’ve featured before.
I wonder if the article was in error, and the buttons were actually made from casein, like my koala. Otherwise, it would seem that the design was copied. Animal buttons of this type were very popular in the late 1930’s. Anyway, it seems this little fellow is European!
Enjoy looking through these lovely vintage newspaper advertisments. If you collect buttons, they can help you date your buttons and buckles. There are some gorgeous art deco styles in plastic, ceramic and metal combinations. Hand-made novelties were very popular, as were dress clasps.
The Advertiser (Adelaide) 13th September 1933
Truth (Brisbane) 5th September 1937
A lovely pair from The telegraph (Brisbane) 8th September 1937
The Newcastle Sun 9th March 1939
Sunday Mail (Qld) 28th May 1939
The West Wyalong Advocate (NSW) 25th August 1939
Erinoid was a trade name for casein plastic from the Lightpill Mills in Stroud, England. These 3 ads were published in The Telegraph (Brisbane) 13th March 1940
The Telegraph (Brisbane) 18th April 1940
The Sun(Sydney) 20th August 1941