3 eras of Woolworths: 1950s-1960s-1970s
3 Beutron buttons: 1950s-1960s
3 1950s Beauclaire: the smallest ones are only approx 8mm diametre.
New finds: Beutron cards.
Both these cards are something new. The tub buttons (a name from the 1940s) is on a card approx 6.4x9cm rather than 18x12cm for all the others I have so labelled. The design is new, as well. The back printing is completely different: ” high fashion at low cost. Introduced at popular request, Beutron Tub Buttons are moulded from selected materials. New and attractive designs are featured that will add so much to fashions and fabrics. treat then as you would your fine materials – they will then retain their factory fresh look even after many launderings.”
The card below features black glass buttons with a lovely silver finish. But look at the price; 4 shillings! Buttons on ‘All Purpose’ cards usually cost 1, or 1 and 3, shillings. These were expensive buttons!
New finds: ‘Fashionable Buttons’ from the 1940s.
Below I have compared one of the above grey buttons with a green “Lovely Lady’ (General Plastics) button. The material and size are similar, as are the daisies. Could this be another brand of buttons produced by General Plastics?
Large coat buttons: 1950s-60s:
New tailor’s button: Cook, Son & Co. Ltd
John Cook (1868-1948) was associated with the firm of ‘James Marshall & Co’ for 27 years, then was in the partnership of ‘Threlfall & Cook’. In 1914 ‘Cook, Son & Company Limited opened their “up-to-date tailoring, mercery, and clothing store.” They had an extensive mail order service.
Button fest 2018 has been a wonderful event. I’ve added to my collection and depleted the bank account. Here’s several Leda sample cards.
The first one is not labelled as “A Product of General Plastics” like the others, but does mention a ‘self-server’. This term is used in advertising from 1954-8. Leda was labelled as ‘a product of General Plastics Limited’ from 1958, and General Plastics having itself been absorbed into Beutron in 1956-7.
Taking another look at my old cards of Leda Buttons, I noticed that some of the cards included a length of cotton, like for Beutron branded buttons. Perhaps the Leda brand was owned by the same company as Beutron (G. Herring) all along, then was merged with the Beauclaire line after 1957? I had always thought it was initally a seperate company, but perhaps not?
New Demetre button:
These buttons are glass and therefore imported.
I’ve photographed the new card along side a Leda-Beauclaire card from the late 1950s/early 1960s. The cardboard is different, and the size slightly different, but there are enough similarities to suggest that the Demetre branded buttons were supplied by General Plastics, and that Demetre were distributors rather than manufacturers. Both cards state ‘Dry cleans perfectly’ with the same rounded-cornered rectangle in the right bottom corner for the price. They have an identical faint cream coloured grid printed in the middle of the card to guide the placement of the buttons.
New “Joy-Tu- Boyl”:
This is only the 4th card of this brand Australian buttons I have found, and the 2nd with this alternate spelling of the word ‘boil’. These are smaller, approximately 9mm diametre, with 24 buttons on the card (the others only have 12 or 15 buttons).
New tailors’ buttons:
R. Clarke, Colac:
Richard Clarke (1866-1937) took over the business of Mr M. Cuskey at 1a Murray Street, Colac.
T. H. Dunstan, Castlemaine:
Thomas Henry Dunstan (1866-1936) worked for Mr Christian Duus, in Hargreaves Street, Castlemaine, from 1882. On his death in 1888 Thomas took over the business. He remained there until around 1913 when he moved his family to Clifton Hill, a suburb of Melbourne.
Mcdonald & Walter, Adelaide: Thanks to Warwick
In 1882 Charles Walter joined in partnership with George McDonald in Rundle Street. He was born in Somersetshire in 1844 and had arrived in Adelaide in 1874.
In 1908 the partnership dissolved, with Walter continuing as ‘Charles Walter & Sons’ in Rundle Street. His sons would continue in the business after his death in 1913. McDonald operated as G. McDonald & Co. at ‘The White House” 88 King William Street.