Author Archives: abuttonadmin

20th February 2019

Carol’s new treasure:

In 1913 Amalgamated Wireless Australasia Limited was formed from the previous Australiasian Wireless Limited (AWL) which had started in 1909. They were an electronics and broadcasting company located in Sydney. In 1918 the first radio broadcast from the UK to Australia was received by AWA of Prime Minister Billy Hughes praising the troops he was inspecting at the Western Front. In 1930 the first newsreel from Sydney to London was transmitted.

Published in the Northern Star: The head Office of A.W.A completed in 1939, now heritage listed.

In 2014 the company was insolvent, and sold off. It no longer is involved in television or radio, but provides technology for large organisations. (from Wikipedia).

 

New Woolies cards:

Woolies sold cards under multiple branding. For more information, see the Woolworths page.

1950s

1950s. This design was also sold on Beauclaire cards.

 

1957-1967.

1972 onwards.

 

 

18th February 2019

Carol’s new treasures:

Information about the New Zealand Clothing Factory can be found on the blog’s NZ page.

New mystery:

What is the branding on this Beauclaire type card with Beauclaire style buttons? It appears to end with “lers”. The card is the only pink version of this style card from the 1950s I have seen. All the Beauclaire and Astoria (from NZ) cards were pale blue.

 

15th February 2019

New finds:

Pink for girls and blue for boys …

The same style button (from Beutron) on Embassy and Woolies cards.

Early Embassy (cut down) 1950s and Woolies 1970s.

Late 1950s Beauclaire and early 1950s Beutron.

1970s Beutron. Loose white Beauclaire and pink Beutron buttons.

12th February 2019

Tailor’s button:

S.A.Wn. Co. Adelaide

In 1883 the South Australia Woollen Company was formed with 30 employees on the site of a previous tweed factory in Lobethal. The company began supplying military, customs and railway uniforms from 1891.  They  produced supplies for troops for the Boer both World Wars. Their brand of woollens, “Onkaparinga”, became so well known that the company was renamed Onkaparinga Woollen Company Limited in 1928. The mill ceased production in 1991.

The Advertiser, 27th March 1894.

 

Published in the Critic, 18th June 1898.

Lobethal was renamed Tweedvale from 1917-1935.

10th February 2019

Seen online:

I have 2 versions of this NSW Forces button, one backmarked Stokes & Sons and the other David Jones. I would have like this one, too, but the bidding was too keen!

 

 

 

 

 

 

This Royal Australian Artillery button has a different version of the Australian map to that on other buttons in my collection: one with ‘AUSTRALIA’ across the map. Again, this one slipped out of reach!

 

 

 

 

 

New finds:

From the 1940s.

I also have a green and a blue version of this design.

Not a remarkable card, but on the back it states that it was packaged by Beutron (Aust) for Myers/Grace Bros.

 

 

8th February 2019

Tailor’s button:

Bond Street Company, Adelaide:

This was a company of tailors and shirt makers from around 1884 until the closed in 1890. They had until 1890 been located at Gawler Place, but that year relocated to King William Street. Therefore, despite the fact that there is a Bond Street in Adelaide, the name must reference the fashionable Bond Street of London, which is described thus in Wikipedia: “During the 19th century, Bond Street became less known for its social atmosphere but increased its reputation as a street for luxury shopping.”

Below are a couple of sketches of Gawler place in the 1880s.

Frearson’s Monthly
Illustrated Adelaide News, 16th October 1880.

The Pictorial Australian, 1st July 1886.

7th February 2019

Tailors’ buttons:

T. O’Farrell, Wagga Wagga:

Thomas Joseph (Tom) O’Farrell was a tailor at 112 Baylis Street from 1923. Unfortunately he died suddenly from pneumonia in 1935, aged only 56 years. His brother “Dick” took over and continued tailoring at the same address until 1953. Tom is remembered as a keen sportsman. He was involved in cricket, rugby, athletics and shooting. He is best remembered for starting the O’Farrell Cup in 1925, a competition that continues today.

Daily Advertiser (Wagga) 9th June 1939.

Donaldson & Co, Adelaide.

Originally this firm was known as Donaldson, Andrews & Sharland. It opened as  wholesale drapers in Rundle Street, around February 1866.  The founders where Alexander Donaldson, Robert Charles Andrews and William Henry Sharland.

Robert Charles Andrews, 1835-1911. His son Robert Charles Crompton Andrews(below) was also involved with the firm.

William Henry Sharland, 1828-1911.

 

 

 

 

 

 

 

R. C. C. Andrews, son of a founder.

Alexander Donaldson left to live in England in 1870. His son George Frederick Donaldson also worked with the firm. In 1891 the became Donaldson, Andrews & Co, then around 1913 Donaldson’s Limited. In 1933-4 it was taken over by Glassons Limited. The firm expanded over the years to retail as well as wholesale, and became a department store. It had a store in Moonta.

1860s. State Library Collection.

c.1880

Moonta Store, Chronicle 2 September 1899

Available in store, 1900.

4th February 2019

New finds:

American Styled:

I did some research about the term “American styled” in the post war 1940s.

Until the restrictions of war time scarcity and rationing was lifted, designing and fashion stagnated. Then came, in reaction,  Parisian glamour, as typified by Dior’s ‘New Look’ with exagerated femininity and luxury. Alternatively, there was the ‘American Style’ with the emphasis on simple, casual and practical sportwear, including the pants that women had got used to during the war.

Coronet: