A digest of Buttons and Stories shared in March 2016:
1950s Buttons and their representaton in ads.
Detail from 1951 advert.
30 November 1953 in The Australian Women’s Weekly.
Detail from 1950 ad.
Imported Beutron Originals, from the 1950s.
Detail from a 1952 advert:
This ad features 3 women in aprons, chefs hats and high heels (of course, don’t all wives dress that way?) merrily boiling a giant button in a copper of soapy water to illustrate the boil resistance of Beutrons ‘boil-tested whites’. Talk about the “Mad Men” era of advertising!! Below is an example of the buttons.
And now the fashions:
August 1951: I look so good it hurts!
August 1952: Loving the hat.
1967.