Buttons and stories shared in March 2016:

 

I find it interesting to match vintage advertising with examples of the buttons shown. Here are some examples:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Imported Beutron Originals, from the 1950s.

Detail from a 1952 advert:

This ad features 3 women in aprons, chefs hats and high heels  (of course, don’t all wives dress that way?)  merrily boiling a giant button in a copper of soapy water to illustrate the boil resistance of Beutrons ‘boil-tested whites’.  Talk about the “Mad Men” era of advertising!! Below is an example of the buttons.

And now the fashions: