Monthly Archives: January 2017

January 2017

A Selection of Buttons and stories shared in January 2017:

Top: (L to R ) Beauclaire, Beutron, Cygnet/Walkers Bottom: Astor,Walkers/Sullivans.

The shiny sticker on The diamente button states “special diamente assembly. Patent applied for 17199 31/3/1953.

From a 1957 advert. Were customers having a problem with the name?

A selection of Beutron buttons from the 1960-70’s (the Embassy brand were made by Beutron by the 1970s).

 

 

 

 

 

 

So far I have only seen a few cards of plastic buttons branded Rosalea,  whoever they were!  I cannot be sure they were actually Australian based.  These buttons are glass and so would have been imported.

Pin-shanked Beauclaire buttons. Interesting that they are in a variety of shades.

Designs duplicated:

Several designs in General Plastics and G. Herring buttons are available in both plastic (probably casein) and glass. The companies could have ordered the glass buttons from West Germany to their specifications. However, it is likely that the designs were of foreign origin, which Australian companies could produce under license. This happened in with toy designs, with British and American lines being made here under license, or by local subsidiaries of foreign firms.

Plastic versions

Glass teddies.

Plastic teddies.

 

 

 

 

 

 

Guinness:

These advertising waistcoat buttons were made by Buttons Ltd in January 1959. They were part of a famous advertising campaign based on zoo animals and a zoo keeper that were used from 1935 until the 1980’s.  One of the animals featured is a kangaroo.

These Guinness advertising waistcoat buttons are made in England in the 1950’s.  These were part of a famous advertising campaign based on zoo animals and a zoo keeper that were used from 1935 until the 1980’s.  One of the animals featured is a kangaroo.