Monthly Archives: September 2017

24th September 2017

Sometimes you can look at something… and all of a sudden things fall into place.  Here’s a picture of an American card of buttons;  does anything seem familiar?

Yes; it’s the a design used by G.Herring to make Beutron buttons in Sydney.

Around 1940-41 Mr. Marshall Ney visited America to secure the rights to a process to coat non-ferrous materials (such as plastic) with metal.   G.Herring  (of which he was the General Manager)  would used this process in making metal coated “Beutron Originals” such as the above.  The company must have also bought the rights to some button designs,  such as the cherry one.

23rd September 2017

New finds:

The partial black card is only the 3rd example of identified J.G.Lloyd buttons I have seen. The Beauclaire I have seen in advertising before, but this is my first carded example. The Hi-Style button in a new design to my collection.

Close up Beauclaire button: 3 pansy-like flowers.

Close up of the Hi-Style (Woolworths) button.

20th September 2017

Sometimes you can get a nice cheap lot on Ebay. This lot cost me $1.29 plus $10 postage for a shoe box full, including 28 full and partial Embassy cards and a partial of New Zealand wooden buttons. Not bad! (Almost as canny as Carol!!)

In detail:

19th September 2017

Back in the day, some newspapers and magazines offered pattern services. For a fee you could buy sewing patterns via post. Can you imagine current newspapers bothering?

The Mercury (Hobart) 19th June 1935.

The Tribune (Sydney) 17th November 1939.

The Advertiser (Adelaide) 3rd May 1951.


14th September 2017

Hey Carol; here’s a new koala button!

and a new tailor’s button.

Fletcher Jones: Warrnambool

David Fletcher Jones,  clothing manufacturer and retailer,  was born in Bendigo in 1895.  He purchased a tailoring and menswear business in Warrnambool in 1924.  He moved his business into making quality fitted trousers, including for the army.  In 1948 constructed a new factory on the site of a former rubbish dump,  with extensive gardens that became, and remain,  a tourist attraction.  In the late 1940s he changed the business into a co-operative with his employees,  renaming it Fletcher Jones and Staff Pty Ltd. In the mid 1950s they extended into women’s clothes.  Mr Jones died in 1977.  The business was  sold in 1998.  Many of the stores,  including the Warrnambool factory,  were sold 2011.



13th September 2017

Another fun and educational night at the Victorian Button Collectors meeting last night. Thanks to the kindness of fellow collectors, I now have another ‘sweetheart brooch’ and a very interesting card of pearlshell buttons.

Produced in Australia by War Veterans.  The G.Herring symbol is in the corner.

I moved a button to show the illustration of the diver.

Sweetheart brooches were made by both by jewellers and soldiers and given to mothers, wives and sweetheart to wear as tokens of pride and hope while the soldiers were away on service. This one is made of a British and Australian button.