New tailor’s button:
Bright & Hitchcock, Geelong:
William Hitchcock (1811-1867) emigrated from Devonshire, England, to Geelong with his sons George Michelmore (1831-1912) and Walter Michelmore Hitchcock (1833-1923). They started a drapery business , Hitchcock Brothers & Co., between 1850-52. They went into partnership in 1853 with William Bright (1803-1875) under the name Wm. Bright & Co.
After Bright retired around 1857 they changed the name to Bright & Hitchcock. The company was listed in 1950. It was sold and re-sold in 1959, 1968, 1969 and 1976 then closed in 1979. Since that the building has been subdivided into smaller shops.