Joe Taylor, Melbourne:
Known as ‘Joe Taylor, The Tailor’ operated from at least 1906 at 109 Bourke Street and 69 Swanston Street. They were successful enough to open branches in Footscray, Richmond, North Melbourne, Brunswick and Sydney. He was a master of self-promotion, and claimed ancestry to a line of notable English tailors who had dress royalty and Prime Ministers.
He made a big deal of selling bargain price (5 pound) suits of quality tweed post war, and this was part of his undoing. The price was not sustainable, and he used cheaper quality material, passing it off as the brand name product. This resulted in him being found guilty of breach of contract and fined. He was insolvent from 1922 to 1924.