4th February 2019

New finds:

American Styled:

I did some research about the term “American styled” in the post war 1940s.

Until the restrictions of war time scarcity and rationing was lifted, designing and fashion stagnated. Then came, in reaction,  Parisian glamour, as typified by Dior’s ‘New Look’ with exagerated femininity and luxury. Alternatively, there was the ‘American Style’ with the emphasis on simple, casual and practical sportwear, including the pants that women had got used to during the war.


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