The above button card dates mid 1960s. I think it was labelled ‘New Beutron’ due to the change of ownership of the company in 1963.
This button’s story was a little hard to chase down. Here’s the details as far as I can work out:
The Lineker family came to Australia from England in 1878. Brothers George Law (1851-1931) and Robert Alfred (1857-1927) Lineker were both tailors. George was originally based in Sydney as a tailor then a mining broker, but seems to have joined Robert from around 1889 as the tailoring concern was called ‘Lineker Bros’, although he is not mentioned by name. Robert moved around Victoria : circa from 1889-1893 at Ararat, c.1887-1904 Hamilton, c.1901-1903 Nhill, c.1903-1905 Dimboola and c.1907-1927 Ballarat.
George was back in Sydney from around 1905. Robert’s son Robert Law Lineker (1885-1968) also became a master tailor. After the war and his father’s death he continued as a tailor until at least 1948.
I am not sure which era this button belonged to, the Brothers’ era, or the son’s era.