PLEASE NOTE THIS BLOG’S NEW ADDRESS: austbuttonhistory.com
New Finds: Beutron
Plastic buttons in the 1940-50s:
As noted on the’ WW2 & Onwards’ page (see http://www.ausbuttonhistory.com/?page_id=314), for several years from 1948 articles appeared in newspapers around the country about inferior plastic buttons that were not able to be dry-cleaned, and could damage clothes. As these articles were often linked to promotion of the dry-cleaning trade and also to local button production, I wondered if this was more ‘beat-up’ than factual. However, it appears that in the post war period, polystyrene buttons had proved disappointing and had been banned by the American Drycleaners since 1947. In that year G. Herring promoted their buttons as boil, iron and dry-clean proof. (General Plastics did not advertise this until 1954, although drycleaning was mentioned on the back of their button cards. G. Herring always seemed to be ahead of its main rival when it came to advertising.)
Excerpts from a larger article in The Argus, 8th June 1954 are below:
For some reason they were too coy to name polystyrene. The article stated that the local dry-cleaners had been warned by their American counterparts c.1920 about this type of plastic (this may be an error, as polystyrene wasn’t manufactured until c. 1931) , and in 1947 America was ceasing production of these buttons. Another article was not so coy:
I guess that two of the three of “Australia’s largest button manufacturers” were General Plastics and G. Herring, but who did Mr Smith consider was the third?