15th October 2016

screen-shot-2016-10-15-at-4-55-12-pm

It is with some amusement I’ve been researching how teens have been marketed to and written about in the local press over the years.  From about 1928 til 1960 they were referred to as teeners. ( Teeners? Really? ) 

The Sun (Sydney) 25th January 1920.

The Sun (Sydney) 25th January 1920.

The Sun (Sydney) 12th February 1922. The rule is 'Frocks of the teen-age girl should be as simple as possible'.

The Sun (Sydney) 12th February 1922. The rule is  ‘frocks of the teen-age girl should be as simple as possible’.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Gundagai Independent. 7th June 1928. Jumper siuts are always a favourite amongst the 'teeners.

The Gundagai Independent. 7th June 1928. Jumper suits are always a favourite among the ‘teeners.

The term teenager was also used from around 1922 onwards,  although often spelt teen-ager until  after the 1940-50’s.   At first all they did was attend dances and dinners wearing nice frocks.  Sometimes they went to parties.  It was all very jollyIt seemed that due to American influence,  they needed their own fashions.   Although I can’t see the difference myself,  apparently the below styles “show a nice balance between junior and adult styles”.  Hmmm.  Slacks?  Suits?  Rayon?

 

A casual out-door outfit of rolled up slacks and checked shirt. 'Marvelous' woollen pinafores. Scallops and tuckin give distinction to a youth frock of rayon (yuck). Heart shaped pockets on an olive green suit.

The Sydney Morning Herald 8th April 1947.  A casual out-door outfit of rolled up slacks and checked shirt. ‘Marvelous’ woollen pinafores. Scallops and tucking give distinction to a youth frock of rayon (yuck).  Heart shaped pockets on an olive green suit.

Beige rayon. My daughter would not have been impressed.

Beige rayon. My daughter would not have been impressed.

The Recorder (Port Pirie) 4th January 1950

The Recorder (Port Pirie) 4th January 1950

The West Australian 31st March 1950

The West Australian 31st March 1950.

There was trouble brewing,  though.  In 1951 in the USA a judge charged 3 teen-aged girls with drunkenness,  and ordered them to stop wearing dungarees under pain of imprisonment.  He warned them against the habit of dressing like men.  Scandalous!  In 1954 the West Australian newspaper made a plea  for parents not to offer alcohol or cigarettes at a teen-age party, even though the damage done,  if any,  would in most cases be slight.  Good idea.

The Central Queensland Herald (Rockhampton) 1st Jan 1953. Gloves are still necessary in the height of Queensland summer.

The Central Queensland Herald (Rockhampton) 1st Jan 1953.  Gloves are still necessary in the height of Queensland summer.

 

Leave a Reply

Your email address will not be published. Required fields are marked *