30th October 2016

Some new buttons,  and a new mystery and then some laughs!  First the buttons:

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Beauclaire, Beutron, Walkers.

Now the mystery:  Landico Pty Ltd.  Coburg, Melbourne.

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From 1949-1954 this “manufacturer of high class buttons” advertised for staff.  They also sought salesmen in Gippsland,  Western Victoria,  Adelaide,  Sydney and in Tasmania for their products.  They registered designs for buttons (class 3) in 1955.  I can find nothing else about this company.

Sydney Road, Coburg

148-154 Sydney Road, Coburg. The Landico office would have been in the right half of the Aussie Home Loans site.  This strip is part of a hertiage precinct dating from the late 1880’s.

Now for the laugh.  From ‘The New Idea for Women’ 4th July 1956:

They also recommended taping your bra straps to stop them slipping, and taping fresh flowers to your ear lobes. Charming!

They also recommended taping your bra straps to stop them slipping, and taping fresh flowers to your ear lobes. Charming!

What to do with an unexpected party invitation when you can't afford something new? How about lampshade tassels to make glamorous earrings and matching necklace!

What to do with an unexpected party invitation when you can’t afford something new?  How about lampshade tassels to make glamorous earrings and matching necklace!

 

 

 

2 thoughts on “30th October 2016

  1. Jean Gundry

    Hi,
    I was very pleased to find out something of the Landico company. I was given several Landico buttons recently. They are probably off a coat, judging by the size, and made of a silvered metal, imitating a passementerie button. I’d be happy to send you a photo. I found another Landico button on a web site as well…similar design.

    Thanks for your interesting site.

    ps I have just purchased two buttons made by Wiseman Bros Melbourne. They were sold as Victorian Police buttons; however the ornate print looks more like VR to me…possibly railway uniform??

    Reply
    1. abuttonadmin Post author

      Yes, please send photos of the Landico buttons. VR would be Victoria Railways; could you send a photo showing both sides? My VR buttons are by Stokes.

      Reply

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