13th March 2017

I received some feedback that other people are finding the vintage advertising helpful to identify and date buttons from their own collections.  This motivated me to return to Trove and re-trawl through advertising,  looking for illustrations of buttons,  and I made a couple of discoveries…

The Daily News, 14th Jan 1942


23 sep 1943


Screen shot 2017-03-13 at 11.34.12 AM

I suspected that these 11×7 cm cards dated from the 1940’s,  so it’s great to have these ads for confirmation.


1946. The profile of the card on the left was familiar…

Screen shot 2017-03-13 at 11.35.47 AM

And yet this is a Coronet design button! (see the Coronet page).  Presumably both Coronet and ‘Latest fashion’ buttons were produced by the same firm.

I’ve added more to the ‘vintage advertising’ page.  Have a look!

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