24th September 2017

Sometimes you can look at something… and all of a sudden things fall into place.  Here’s a picture of an American card of buttons;  does anything seem familiar?

Yes; it’s the a design used by G.Herring to make Beutron buttons in Sydney.

Around 1940-41 Mr. Marshall Ney visited America to secure the rights to a process to coat non-ferrous materials (such as plastic) with metal.   G.Herring  (of which he was the General Manager)  would used this process in making metal coated “Beutron Originals” such as the above.  The company must have also bought the rights to some button designs,  such as the cherry one.

3 thoughts on “24th September 2017

  1. Carol Fenselau

    Congrats Cathy, you have been busy on your quest for more buttons.
    Interesting: Cherry Buttons. Great cache of carded buttons.
    Keep up your good work/hobby. Carol

    1. abuttonadmin Post author

      Thanks, Carol. I wonder if Australian didn’t value there own designing skills (with exceptions like Grant Featherston), despite the fact we were keen to take up new manufacturing and technology? A bit of the cultural cringe; European, British and American designs were considered superior?

  2. Sonya Macdonald

    Hi Cathy and Carol, I thought perhaps I should write down my Grandma’s story here, for the record in case there is anything in it.
    My Gran lived in Adelaide and worked in a drycleaners, very often sewing replacement buttons on clothing and changing buttons to the latest styles upon customer request. As you can imagine, she loved buttons and did kind of collect them over years. She had a particular fondness for these cherries and I got my first ones from her.
    She said (heresay of the period, of course) that the Cherries design was owned by Beutron – commissioned by them from an ‘overseas’ designer, and then licensed back to an American company to manufacture in straight colours there for their market, and Beutron here for ours (particularly the ‘metalized’ ones – the purpose of the venture).

    Who knows really who bought the design from whom.. is there any patent/contract evidence about? Would be fascinating to pin down.

    Anyhow, I have nothing other than some pretty cherry buttons (only metalised ones from Grandma, the rest I have collected since) and a favourite story shared over a button tin in my youth.

    ..just thought it might be useful to add it to the rich texture of your history.. or perhaps this bit is mythology… I can’t know for sure.

    Cheers 🙂


Leave a Reply to abuttonadmin Cancel reply

Your email address will not be published. Required fields are marked *