19th July 2018

New finds:

Woolworths buttons from the 1980s.

Beutron buttons from the late 1940s-early 1950s. A bit battered, but of interest, a metalised-plastic version of the flower shaped button. G.Herring brought this process of coating plastic with metal from America to Australia in 1940-41. They started selling these buttons in the late 1940s.

New ads:

The Daily Telegraph (15th July 1953. General Plastics ran a cross-prmotion with Twinprufe Knitting Wool. The “Coronation Colours” were “Fanfare, Elizabethan Green, Tudor Velvet, Royal and Unicorn” 

Happy family! Detail from ad in the Australian Women’s Weekly, 22nd September 1954.

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