Gripper Fasteners

“Put away your needle and thread! Do without buttons and button-holes! These STRONGER, SIMPLER, FASTENERS are QUICK to put on, SPEEDY in action & LAST A LIFE-TIME OF LAUNDERING … DAD likes them … MOTHER needs them ... JUNIOR loves them … EVERYBODY wants them…”

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Published in THE Australian Women's Weekly, 2nd September 1950

Published in The Australian Women’s Weekly, 2nd September 1950

 The Carr Fastener Company and Dot brand commenced in 1928 in Australia. They are still manufacturing in South Australia. They supplied buttons, snap fasteners and other items for the Department of Defence.

Commonwealth Gazette, 12th November 1953.

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These cousins (and superior competitors if you are to believe the advertising) of buttons were marketed in the Australia Women’s Weekly from 1950 to 1960.   Does the chesty guy come free with the fasteners?

 

Thanks to Deb for this image.