1960’s and 1970’s

What fun to shop for buttons! Published in the Australian Women's Weekly 6 January 1960

What fun to shop for buttons!
Published in the Australian Women’s Weekly 6 January 1960.

From May 1960: Don't say Buttons ... say Beutron!

From May 1960 in the Australian Home Journal: Don’t say Buttons … say Beutron!

Published in Australian Home Journal, June 1960

Published in Australian Home Journal,  June 1960.

Very cute, but what has it got to do with buttons?

Very cute,  but what has it got to do with buttons?  1961 Supplement in The Australian Women’s Weekly.

The Cumberland Argus, 10th October 1962.

The Cumberland Argus (NSW), 10th October 1962.

Quite a change of advertising style. Published in the Australian Women's Weekly 6 November 1963

Quite a change of advertising style.
Published in the Australian Women’s Weekly 6 November 1963.

 "Buckles are big news this year." What about dresses covered in buttons? Published in the Australian Women's Weekly 20th November 1963.

Published in the Australian Women’s Weekly 20th November 1963.

Very 1960's. Published in the Australian Women's Weekly 9 September 1964.

Very Sergeant Pepper’s Lonely Heart’s Club Band.
Published in the Australian Women’s Weekly 9 September 1964.

The above ad appeared with several variations of featured outfit (see below).

This detail is from 9th September 1964.

This detail is from 9th September 1964.

The same ad appeared with different featured outfits. This one from 28th October 1964.

This detail from  28th October 1964.

11th November 1964

This detail from 11th November 1964.

The Australian Women's Weekly, 13th September 1965.

The Australian Women’s Weekly, 13th September 1965.

Published in the Australian Women's Weekly 13 October 1965

Published in the Australian Women’s Weekly 13 October 1965.

Published Australian Women's Weekly, 22nd March 1966

Published in the Australian Women’s Weekly, 22nd March 1966.

Australian Women's weekly, April 16th 1969.... How far we've come from 1960....

Australian Women’s weekly, April 16th 1969…. How far we’ve come from 1960….

The Canberra Times, 9th October 1969

The Canberra Times, 9th October 1969.

Australian Women's Weekly, 23rd September 1970

published Australian Women’s Weekly, 23rd September 1970.

Very, very groovy. Published in the Australian Women's Weekly 17 February 1971

Very,  very groovy.
Published in the Australian Women’s Weekly 17 February 1971.