Leda

The name Leda was trademarked by Beutron on 20th September 1957. However, advertising from around 1958 feature ‘Leda buttons by Beauclaire’ and state that  ‘Leda buttons are a product of General Plastics Ltd.,  Camperdown N.S.W’.  This indicates that General Plastics was owned at least in part by Beutron Australia Ltd by that stage, although a report in 1964 stated that (General Plastics) makes Leda buttons … and is being integrated with the Beutron business.”  A line of Leda buttons continued to be marketed until at least 1966 (see the example below that has both pre and post decimal prices printed).

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Permaloid was a form of celluloid and Permalon was a polyethylene plastic.

Permaloid was a form of celluloid, Permalon was a polyethylene plastic and Permalite an epoxy resin.

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Top: Metal buttons embossed with ?Spartans and awkward looking stag heads (they look like horse heads with antlers)

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A new card for the mid 1960s.

Quite a pretty design at a time buttons were fairly plain.Screen shot 2017-01-18 at 7.54.24 PM

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The only card I have with this artwork.

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Thanks to Carol for the above seven.

From Lois's collection.

From Lois’s collection.

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A small Leda packing box

A small Leda packing box.

My only Leda buckle.

My only Leda buckle.

 

Beautiful metal buttons shaped like pumpkins.