Leda

Leda may have started post 1952 as all the cards (in their many variations) reference the Federal Council of Drycleaners that was being proposed that year.  The name Leda was trademarked by Beutron on 20th September 1957.  Advertising from around 1958 feature  ‘Leda buttons by Beauclaire’ and state that  ‘Leda buttons are a product of General Plastics Ltd.,  Camperdown N.S.W’.  Presumeably this indicates that General Plastics as a whole were by then owned by Beutron Australia Ltd.   A line of Leda buttons continued to be marketed until at least 1966 (see the example below that has both pre and post decimal prices printed).

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Permaloid was a form of celluloid and Permalon was a polyethylene plastic.

Permaloid was a form of celluloid,  Permalon was a polyethylene plastic and Permalite an epoxy resin.

 

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Above: Boilproof buttons. Below: Fashion buttons.

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Top: Metal buttons embossed with ?spartans and awkward looking stag heads (they look like horse heads with antlers!)

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A new card for the mid 1960’s.

Quite a pretty design at a time buttons were fairly plain.Screen shot 2017-01-18 at 7.54.24 PM

 

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The only card I have with this artwork.

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Thanks to Carol for the above seven.

From Lois's collection.

From Lois’s collection.

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A small Leda packing box

A small Leda packing box.

My only Leda buckle.

My only Leda buckle.

 Bought at Buttonfest 2016.

Beautiful metal buttons shaped like pumpkins.