Looking through these ads can be an enjoyable trip down nostalgia lane, and helpful to identify buttons in your own collection. As well as these store advertisements, I hope you enjoy looking at the examples on the following pages devoted to a few of the larger brands; Leda, Beauclaire and Beutron.
The Sun (Herald) 15th October 1936.
The Advertiser 22 Feb 1939
The Sun (Sydney) 15th February 1940.
April 1940, coat or frock buttons
The Sydney Morning Herald 22nd May 1941.
The Mercury, 4 Dec 1942
The West Australian 3 Jul 1947
Queensland Times, 28th Jan 1949.
Northern Star 3rd March 1949
Nepean Times, 15th September 1949:
See the Coronet page for more on the Disney buttons.
Geraldton Gazette 10th June 1950
The Sun 19 Jun 1951
The Sun 24 Jul 1952.
Brisbane Telegraph, 9 June 1953.
The Argus, 15th September 1953
Brisbane Telegraph, 12 Aug 1953.
The Sun 24 Jun 1954.
For sale at ‘The Western Stores’ in Bathurst, NSW 16th June 1954
The Sun (Sydney) 19th August 1954: Wow! It’s ‘Plastic Week” at Grace Bros.
The Australian Women’s Weekly, 9 April 1958.
Here are some exerts from Woolworths in The Telegraph (Brisbane) newspaper.
MOP buttons. I wonder if they were from Australian shell?
25th August 1954
The following are details from adverts in the Australian Womens Weekly for DJ’s
10th March 1934
16th March 1935
Here are details from the regular Farmer’s full page advertising in the Australian Women’s Weekly. Farmer’s was started by Joseph and Caroline farmer in Pitt Street, Sydney, in 1839. The first plate glass windows in Sydney were installed in Farmer’s department Store in 1854. Farmer’s were acquired by Myers in 1961.
These ads show how novelty buttons (“realistics” or “goofies”) were big in the 1930’s.
19th September 1936
24th Oct 1936 Carrots in white and red? Pineapples in red?? Inspiration for vegetarians???
6th March 1937
2nd October 1937
9th October 1937 Hold your excitement!
30th April 1938
4th Jun 1938
4th June 1938
22nd April 1939
16th September 1939
The Imperial price has been crossed out and 10 cents written on the card; so this must date from around 1966.
From McDowells, Sydney:
13th January 1949. The Beutron ‘wash buttons’ on large cards that could be cut into 4 are top left.
The Sun(Sydney) 12th Jun 1949. ^There is a card of Beutron buttons on top, with a card of General Plastics directly below it in the pile.
The Sun (NSW) 10th August 1953. Some of the cards in the illustration are clearly Beauclaire brand.
The Sydney Morning Herald 15th July 1948