Vintage Advertising

Looking through these ads can be an enjoyable trip down nostalgia lane, and helpful to identify buttons in your own collection.  As well as these store advertisements,  I hope you enjoy looking at the examples on the following pages devoted to a few of the larger brands;  Leda,  Beauclaire and Beutron.

The Sun (Herald) 15th October 1936.

The Sun (Herald) 15th October 1936.

The Advertiser 22 Feb 1939

The Advertiser 22 Feb 1939

The Sun (Sydney) 15th February 1940.

The Sun (Sydney) 15th February 1940.

April 1940, coat or frock buttons

April 1940, coat or frock buttons

The Sydney Morning Herald 22nd May 1941.

The Sydney Morning Herald 22nd May 1941.

The Mercury, 4 Dec 1942

The Mercury, 4 Dec 1942

The West Australian 3 Jul 1947

The West Australian 3 Jul 1947

Queensland Times, 28th Jan 1949.

Queensland Times, 28th Jan 1949.

1950

1950

Northern Star 3rd March 1949

Northern Star 3rd March 1949

Nepean Times, 15th September 1949: See the Coronet page for more on the Disney buttons.

Nepean Times, 15th September 1949:
See the Coronet page for more on the Disney buttons.

Geraldton Gazette 10th June 1950

Geraldton Gazette 10th June 1950

The Sun 19 Jun 1951

The Sun 19 Jun 1951

The Sun 24 Jul 1952

The Sun 24 Jul 1952.

Brisbane Telegraph, 9 June 1953.

Brisbane Telegraph, 9 June 1953.

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The Argus, 15th September 1953

The Argus, 15th September 1953

Brisbane Telegraph, 12 Aug 1953.

Brisbane Telegraph, 12 Aug 1953.

The Sun 24 Jun 1954.

The Sun 24 Jun 1954.

For sale at 'The Western Stores' in Bathhurst 16th June 1954

For sale at ‘The Western Stores’ in Bathurst, NSW  16th June 1954

The Sun (Sydney) 19th August 1954

The Sun (Sydney) 19th August 1954:  Wow! It’s  ‘Plastic Week” at Grace Bros.

The Australian Women's Weekly, 9April 1958.

The Australian Women’s Weekly, 9 April 1958.

Here are some exerts from  Woolworths in  The Telegraph (Brisbane) newspaper.

woolworths Apr 2 1930 The TelegraphScreen shot 2016-05-14 at 1.20.19 PM

1930

MOP buttons. I wonder if they were from Australian shell?

MOP buttons. I wonder if they were from Australian shell?

 

 

 

 

 

 

 

 

 

 

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1939

Woolworths advertising from the Brisbane Telegraph, 1954

1954

1954

1954

Published in Brisbane Times 25th August 1954

 25th August 1954

The following are details from adverts in the Australian Womens Weekly for DJ's

The following are details from adverts in the Australian Womens Weekly for DJ’s

10th March 1934

10th March 1934

Screen shot 2016-08-08 at 7.42.54 PM16th March 1935

16th March 1935

 

Here are details from  the regular Farmer’s full page advertising in the Australian Women’s Weekly.    Farmer’s was started by Joseph and Caroline farmer in Pitt Street,  Sydney,  in 1839.  The first plate glass windows in Sydney  were installed in Farmer’s department Store in 1854.  Farmer’s were acquired by Myers in 1961.

These ads show how novelty buttons (“realistics” or “goofies”) were big in the 1930’s.

19th September 1936

19th September 1936

24th Oct 1936

24th Oct 1936  Carrots in white and red?  Pineapples in red??  Inspiration for vegetarians???

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6th March 1937

 2nd October 1937

2nd October 1937

9th October 1937

9th October 1937  Hold your excitement!

 30th April 1938

30th April 1938

4th Jun 1938

4th Jun 1938

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4th June 1938

22nd April 1939

22nd April 1939

16th September 1939

16th September 1939

The Imperial price has been crossed out and 10cents written o the card; so this must date from around 1966.

The Imperial price has been crossed out and 10 cents written on the card; so this must date from around 1966.

 From McDowells, Sydney:

13th January 1949

13th January 1949. The Beutron ‘wash buttons’ on large cards that could be cut into 4 are top left.

12th Jun 1949

The Sun(Sydney) 12th Jun 1949. ^There is a card of Beutron buttons on top,  with a card of General Plastics directly below it in the pile.

The Sun (NSW) 10th August 1953. Some of the cards in the illustration are clearly Beauclaire brand.

The Sun (NSW) 10th August 1953. Some of the cards in the illustration are clearly Beauclaire brand.

The Sydney Morning Herald 15th July 1948

The Sydney Morning Herald 15th July 1948