Coronet buttons were marketed as ‘Buttons of the Moment’ and also ‘Artistic Accessories’. I have not found any information about who made these buttons but it may have been General Plastics before they adopted the brand name of Beauclaire in 1951. (See example of buttons at the end of this page).
Robyn G. (Button Broker) started my collection of these plastic and metal Disney buttons (below). She has seen a complete card of metal Disney’s with the Coronet logo. Presumably the plastic Disney’s are Coronet made as well; they are described as Australian buttons by American collectors. (N.B. the Pluto button on top was made in America.)
Notice that some metal buttons are further mounted in a plastic surround to make a more fancy button (the white Donald Ducks). The Donalds also show variation in the painted finish, as one has an orange bill whilst the others have orange. This kind of variation is due to the painting being done by hand. The variation in amount of detailing, as well and the changing type of plastic indicates that these buttons were made over a period of time. Hand painting was labour intensive, and therefore became too expensive.
The buttons below are Carol’s.
‘Roger Berry and Co.’ advertised in 1945 then ‘Roger Berry Pty. Ltd.’ was incorporated in New South Wales on 18/07/1946. From at least 1947 until 1956 they advertised in newspapers and magazines as a wholesaler and distributor of haberdashery, but not as a manufacturer. Roger Berry Pty. Ltd. wound up on 21/1/1975.
Roger Berry was a wholesale distributor of buttons, slides, dress accessories and other haberdashery. Perhaps as a distributor they negotiated a change of branding from ‘Coronet’ to ‘Roger Berry’ for these buttons circa late 1940s – early 1950s.
The card of Roger Berry buttons below suggests that Coronet was a General Plastics brand (before they started using the Beauclaire brand name) as this design is found also on Beauclaire cards. (An alternative explaination would be that General Plastics bought the stock and/or moulds of which ever company had produced Coronet buttons.)