Roger Berry and Co. advertised in 1945. Roger Berry Pty. Ltd. was incorporated in New South Wales on 18/07/1946. From at least 1947 until 1956 they advertised in newspapers and magazines as a wholesaler and distributor, but not as a manufacturer. Roger Berry Pty. Ltd. wound up on 21/1/1975.
It appears that Roger Berry was only a wholesale distributor of buttons, slides, dress accessories and other haberdashery. Perhaps as a distributor they negotiated a change of branding from Coronet to Roger Berry circa late 1940s to early 1950s.
I purchased these beautiful samples from Kate Boulton of Buttonmania, Swanson St, Melbourne. Coronet buttons were marketed as ‘Buttons of the Moment’ and also ‘Artistic Accessories’.
The card of Roger Berry buttons below suggests that Coronet was a General Plastics brand before they started using the Beauclaire name, as this design is found also on Beauclaire cards.
Robyn G. (Button Broker) started my collection of these plastic and metal Disney buttons (below). She has seen a complete card of metal Disney’s with the Coronet logo. Presumably the plastic Disney’s are Coronet made as well; they are described as Australian buttons by American collectors.
Notice that the metal buttons are further mounted in a plastic surround to make a more fancy button (the white Donalds). The Donalds also show variation in the painted finish, as one has an orange bill whilst the others have orange. This kind of variation is due to the painting being done by hand. The variation in amount of detailing, as well and the changing type of plastic indicates that these buttons were made over a period of time. Hand painting was labour intensive, and therefore became too expensive.
The buttons below are Carol’s.