27th May 1953.
Versions of this advert appeared in the Australian Women’s Weekly in May-June 1953. “Exclusive Beauclaire buttons to match” the wool are mentioned.
A summer stole littered with lustrous pearls … Published in The Sunday Herald, 16 August 1953.
From tennis with the girls to evening glamour … love that “4-way frock”
Published in the Sunday Herald, 20 September 1953.
Pep up last year’s frock with a crisp button-on yoke and pocket. Wow, why didn’t I think of that?
Published 30 November 1953 in The Australian Women’s Weekly.
“Take a button..make a fashion!” What a catchy line. And that model; the tiny waist, those eyebrows! Published 18 November 1953 in the Australian Women’s Weekly.
Buttons “So light, they never snag! So cleverly shaped, they sit snug and flat!” Published in the Sun-Herald, 14 March 1954.
Woman’s Day, 12th April 1954.
From a vintage Twinprufe knitting booklet.
These are some of my favourites.
Published in Woman’s Day and Home 31 May 1954
“From the gay Moonglows to sophisticated fashion designs and even sparkling glass-like buttons”. I’m excited! Published The Argus, 8 June 1954.
The Daily Telegraph, 20th August 1954.
Woman’s Day and Home, 23rd August 1954.
Published in the Woman’s Day and Home, November 15th 1954.
Published in the Woman’s Day and Home, 7th November 1955.
Woman’s Day and Home, 21st November 1955. Seriously, there are 36 buttons down the front of that dress!
Published in Woman’s Day, 1st October 1956. How like Doris Day!
Woman’s Day, 18th November 1956. He’s looking at her, but she’s looking into space. Careful with that lemon!
Published in Woman’s Day, 22nd Oct 1956. That clown is just plain creepy!
Woman’s Day, 1st April 1957. Fantastic belt!
Woman’s Day, 22nd April 1957. Don’t chew your nails, dear, you’ll ruin your manicure.