The ‘Woolworths Stupendous Bargain Basement’ opened in Sydney in December, 1924. By 1959 the 300th store had opened. I have found buttons included in their advertising from the early days onwards.
In The Sun (Sydney) 19th April 1928. You must have really gone through buttons to need to buy a gross!
The Telegraph (Brisbane) 2nd April 1930
Truth 5th January 1930
The West Australian 17th November 1930
The Sun (Sydney) 8th August 1935
The Telegraph 10th August 1939
The Sun 13th March 1947
The Sun 24th July 1952
The Sun 22nd October 1953
News(Adelaide) 21st July 1954
Warwick Daily News 8th July 1954
Examiner 24th June 1954
Like Coles, they sold cards of Australian made buttons. It looks like the same printer that Beauclaire used for their cards also produced those for Woolworths. Most likely Beauclaire, then later Beutron (after the takeover in 1957) produced these buttons . Certainly some of the post decimal “Sew’n’Save” Woolworths’ cards were printed “by Beutron”.
The triangle logo with the W and stars within it dates from 1957 when Woolworths started opening combined food and variety stores. It continued in used until 1967.
The Canberra Times 28th September 1967
These 3 are from Lois.
The Moonglow line was replaced by ‘Sew’n’Save.
The Canberra Times 16th April 1969
From Carol’s collection.
The Woolworths ‘Chevron’ came into use in 1972.
The Big W logo dates from about 1976.
From Carol’s collection. What a fussy design!
‘Boilproof’ were a fashion line of Woolies buttons.
The Newcastle Sun 8th August 1946
The script for “Boilproof” is the same. These are 2 sizes of the same design, and the backs are printed identically.
From Lois’s collection.
HI-STYLE: Another fashion line from Woolies. They have quite stylish card design.
Like the ‘Boilproof’ buttons, these Hi-Style from Carol’s collection have the same printing on the back as Beauclaire buttons.
An older version of ‘Hi-Style’ from Lois.
And…. the same styling as these ‘Moonglow’ buttons.
These were also from Woolworths, but without the branding. The printing on the back is the same.
A line of children’s novelty buttons.
Although these are labeled as ‘Kiddietone’ this rabbit design can be clearly seen in the 31st May 1954 ‘Woman’s Day and Home’ magazine ad for Beauclaire ‘Tiny Tots’ buttons (see advertisng page).
The first 3 cards have the same cute sketches of clothing (although it’s harder to see in white) so they must be Woolworths, too, even though they are not labelled that way. They appear to be a line of plain, spare, work-a-day buttons for clothes such as PJ’s, shirts and overalls.
Thanks to Carol F. for this picture.
MOP buttons. I wonder if they were from Australian shell?
Thanks to Lois.
Grandway was a Woolworths line. ? 1970’s-1980’s buttons.