Unbranded/generic/obscure: 1930s -1960s examples

Smaller cards (approx 6×9 mm)  seem to have come onto the market in the late 1940s.  Before that the cards were larger (approx 10×20 mm).  The price per button was often written on the card,  and the number the customer wanted would be cut off.  As a consequence,  there are many partial cards out there which makes identification difficult.  Also, many of the complete cards are not labelled by country and/or maker;  instead they are labelled something along the lines of ‘Lastest Fashion’ or ‘Fashion Buttons’. Therefore, even when labelled,  it can be impossible to know whether they were manufactured here,  or imported then carded here.

‘LOVELY LADY’:

I’ve dubbed these light blue cards with rounded corners and this artwork the ‘Lovely Lady’ brand.  Please see the General Plastics page for more information.

AMERICAN STYLED:

Probably dated from the 1950’s as ‘American Styled’ fashions were popular in the late 1940s into the 1950s.

The 2 that aren't labelled 'Made in Australian' were purchased from NZ. Perhaps They were made there?

The 2 that aren’t labelled ‘Made in Australian’ were purchased from NZ.  Perhaps They were made there?

From Lois's collection.

From Lois.

From Carol's collection

Thanks, Carol.

Thanks, Carol.

EXCLUSIVE BUTTONS:

 Exculsive Button! Well they must be good! The cards are approx 8x10.5 cm


Exclusive Buttons!  Well,  they must be good!  The cards are approx 8×10.5 cm

JOY-TU-BOIL:

The 4 hole greens probably date after WW2, when the equipment to drill 4 holes was introduced into Australia.

The 4 hole greens probably date after WW2,  when the equipment to drill 4 holes was introduced into Australia.

From Carol's collection

From Carol’s collection

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” boyl “??

 

 

 

 

 

 

 

 

Northern Star(Lismore.NSW) 28th July 1947

Northern Star (Lismore.NSW) 28th July 1947.

Exert from ad: Daily Mercury (Mackay, Qld) 30th August 1948

Exert from ad: Daily Mercury (Mackay, Qld) 30th August 1948.

LATEST FASHION/FASHIONABLE BUTTONS:

The illustrations below are from advertising dated between 1942 to 1946.  One shows buttons shaped as a silhouette of a lady that has also been seen on Coronet branded cards.  Perhaps this indicates these were made by the same company.

The Daily News, 14th Jan 1942

The Daily News, 14th Jan 1942.

23rd September 1943.

23rd September 1943.

The Sun 14 Feb 1946.

The Sun 14 Feb 1946.

from Carol's collectiuon

above: from Carol’s collection

The 3 from the left are of the same design.

The 3 from the left are of the same design.

above: from Carol's collection

above : from Carol’s collection

Thanks to Lois.

Thanks to Lois.

 

 

 

 

 

 

 

 

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MODERN MISS:

These buttons were most likely produced by General Plastics prior to the use of the name ‘Beauclaire’ (which dated from 1951).  See the General Plastics page.

ROSALEA:

There was Rosalea brand wool advertised in the 1930s. ? This is the same company.

Beautiful glossy Rosalea brand buttons.

Beautiful glossy Rosalea brand buttons.  On the back of the complete card is pasted this news article that dates from October 1943.  Although the card does not state ‘made in Australia’,  the article comes from an Australian newspaper.

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Thanks to Carol.

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Who made these?  Many manufacturers sold boilproof buttons.

From Carol's collection. Not sure if these are buttons or dress ornaments.

From Carol’s collection. Not sure if these are buttons or dress ornaments.