Unbranded/generic/obscure: 1930’s -1960’s examples

Smaller cards (approx 6×9 mm)  seem to have come onto the market in the late 1940’s.  Before that the cards were larger (approx 10×20 mm).  The price per button was often written on the card,  and the number the customer wanted would be cut off.  As a consequence,  there are many partial cards out there which makes identification difficult.  Also, many of the complete cards are not labelled by country and/or maker;  instead they are labelled something along the lines of ‘Lastest Fashion’ or ‘Fashion Buttons’. Therefore, even when labelled,  it can be impossible to know whether they were manufactured here,  or imported then carded here.

AMERICAN STYLED:

Probably dated from the 1950’s as “American Styled” fashions were popular in the late 1940’s into the 1950’s.

The 2 that aren't labelled 'Made in Australian' were purchased from NZ. Perhaps They were made there?

The 2 that aren’t labelled ‘Made in Australian’ were purchased from NZ.  Perhaps They were made there?

From Lois's collection.

From Lois.

From Carol's collection

Thanks, Carol.

Thanks, Carol.

EXCLUSIVE BUTTONS:

 Exculsive Button! Well they must be good! The cards are approx 8x10.5 cm


Exclusive Buttons!  Well,  they must be good!  The cards are approx 8×10.5 cm

JOY-TU-BOIL:

The 4 hole greens probably date after WW2, when the equipment to drill 4 holes was introduced into Australia.

The 4 hole greens probably date after WW2,  when the equipment to drill 4 holes was introduced into Australia.

From Carol's collection

From Carol’s collection

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” boyl “??

 

 

 

 

 

 

 

 

Northern Star(Lismore.NSW) 28th July 1947

Northern Star (Lismore.NSW) 28th July 1947

Exert from ad: Daily Mercury (Mackay, Qld) 30th August 1948

Exert from ad: Daily Mercury (Mackay, Qld) 30th August 1948

LATEST FASHION/FASHIONABLE BUTTONS:

The illustrations below are from advertising dated between 1942 to 1946.  One shows buttons shaped as a silhouette of a lady that has also been seen on Coronet branded cards.  Perhaps this indicates these were made by the same company.

The Daily News, 14th Jan 1942

The Daily News, 14th Jan 1942.

23rd September 1943.

23rd September 1943.

The Sun 14 Feb 1946.

The Sun 14 Feb 1946.

from Carol's collectiuon

above: from Carol’s collection

The 3 from the left are of the same design.

The 3 from the left are of the same design.

above: from Carol's collection

above : from Carol’s collection

Thanks to Lois.

Thanks to Lois.

 

 

 

 

 

 

 

 

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ROSALEA:

There was Rosalea brand wool advertised in the 1930’s. ? This is the same company.

Beautiful glossy Rosalea brand buttons.

Beautiful glossy Rosalea brand buttons.  On the back of the complete card is pasted this news article that dates from October 1943.  Although the card does not state ‘made in Australia’,  the article comes from an Australian newspaper.

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Thanks to Carol.

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WONDERPEARL:

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On the back of these 2 button cards is printed  “J.G.L. presentation”.   J.G. Lloyd were plastic manufacturers that operated from at least 1940 to 1965.  They produced plastic buttons as well as vials,  jars,  toys,  jewellery,  hair ornaments,  kitchenware,  electrical fittings and hardware.

John George Lloyd,  of Hungarian descent,  fled from Austria to Australia in 1939 and established J. G. Lloyd and Company Pty. Ltd. the following year.  The company operated at Goldie Place and Elizabeth Street,  Melbourne in the 1940’s,  before moving to 94-106 Pelham Street,  Carlton.  They supplied buttons for the military from 1941-1957.  The company was still around in 1965.

The site of J.G. Lloyd & Co. Pelham Street, carlton.

The site of J.G. Lloyd & Co. Pelham Street, Carlton.

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The Argus, May 1946.

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The Argus, 8th September 1953.

One of the company’s  subsidiaries  was Duranol Co. Pty. Ltd. (Lloyd was one of the directors).  Buttons were produced under this name,  as well as the lovely plastic MacRobertson and Hoadley chocolate boxes you sfind in vintage stores (see above).  In 1965 Cope Allman (Australia) Ltd.  acquired a majority share of Duranol Pty. Ltd.,  Modern Mouldings Pty. Ltd.  as well as J. G. Lloyd Pty. Ltd.

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Who made these?  Many manufacturers sold boilproof buttons.

From Carol's collection. Not sure if these are buttons or dress ornaments.

From Carol’s collection. Not sure if these are buttons or dress ornaments.

Below are some examples of animal shapes punched from sheets of casein.  These style of novelty buttons were popular from the late 1930’s,  but probably imported. (Ads from around 1939 show the dark koala and state it is European).

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Another example of this style.

Another example of this style.