Guaranteed to boil for 10 minutes in the New Rinso! Published in the Australian Women’s Weekly, 4 March 1950.
Published in the Australian Women’s Weekly, 20th March 1950.
Whilst undated, this advert from an Australian Women’s weekly knitting booklet dates from around 1950.
“..plastic buttons coated in real gold and silver”. Really?? Published in the Australian Women’s Weekly, 22 April 1950.
Six of the featured styles of buttons.
No need to toss and turn through piles of button cards … or walk from store to store …. How did we cope before?
Published in the Australian Women’s Weekly, 17 June 1950.
The Albany Advertiser, 20th July 1950.
Thanks to Marian Clark. No date on this example, but it is probably around 1950.
Published in the Australian Women’s Weekly, 30 September 1950.
Published in the Australian Women’s Weekly 21 October 1950
Hmm… I think they just rearranged the swatches from October’s advert.
Published in the Australian Women’s Weekly, 18 November 1950.
Australian Women’s Weekly, 10th March 1951
Published in the Australian Women’s Weekly, 31st March 1951.
The feather’s a nice touch. Published in the Woman’s Day and Home, 2nd April 1951.
Sunday Mail (Brisbane), 1st April 1951.
Published in the Australian Women’s Weekly, 7th April 1951.
Woman, 24th September 1951.
Now they’re as light as bubbles … those ad men were so clever!
Published in the Australian Women’s Weekly, 26 Sep 1951.
Published in the Australian Women’s Weekly 7th November 1951. Note that there were only 7 patterns at this stage.
Australian Women’s Weekly Knittting Book, 1952.
Oh, dear…The prices have gone up again. Published in the Australian Women’s Weekly, 5 March 1952.
Women’s Weekly, 2nd April 1952.
Published in the Australian Women’s Weekly, 15th April 1952.
How very swish! Australian Women’s Weekly, 30th April 1952.
Well, French and U.S. buttons must be better than Australian designs. Australian Women’s Weekly, 24th September 1952.
Published in the Australian Women’s Weekly, 15 October 1952.
Boil those buttons, girls! Matron Shaw considers Beutron White Buttons most satisfactory. I’m convinced! Published in the Australian Women’s Weekly 12 Nov 1952.
If business girls, as well as nurses, head straight for the Beutron display, why don’t you? Published in the Australian Women’s Weekly, 18 March 1953.
Nurses, business-girls, and now fashion experts…. surely you can’t want any other button? Published in the Australian Women’s Weekly, 15 April 1953.
Published in the Australian Women’s Weekly, 8th April 1953.
Published in the Australian Women’s Weekly, 13th May 1953.
Australian Women’s Weekly, 18th March 1953.
Australian Women’s Weekly, 22nd April 1953. Jantzen uses Beutron buttons.
I’m so clever; watch me juggle my buttons!
Published in the Australian Women’s Weekly 22 April 1953.
Published in the Sunday Times (Perth), 26th April 1953.
Published in the Australian Women’s Weekly, 20 May 1953.
Sunday Mail (Brisbane), 31st May 1953.
“Buckles are big news this year.”
Published in the Australian Women’s Weekly, 3 June 1953.
The Sunday Herald (Sydney), 16th August 1953.
What dramatic shades will you be wearing?
Published in the Australian Women’s Weekly 9 September 1953.
I can’t wait to “clip on! clip off!”
Published in the Australian Women’s Weekly 16 September 1953
“In this year of brilliance…. Avoid imitations!”
Published in the Australian Women’s Weekly, 7 October 1953.
Remember….”Beutron Originals cost so very little.”
Published in the Australian Women’s Weekly, 28 October 1953.
Newcastle Morning Herald and Miners’ Advocate, 23rd November 1953.
Brisbane Telegraph, 7th December 1953.
Women’s Weekly, 17th March 1954.
Published in the Australian Women’s Weekly, 5th May 1954.
Look at that happy little button; doesn’t it enjoy being dry-cleaned!
Published in the Australian Women’s Weekly, 28 April 1954.
Australian Women’s Weekly, 7th April 1954.
This double page advert was too big for me to scan! There is a little bit missing from the middle, sorry! Australian Women’s Weekly 21st April 1954.
Bubble-bubble, toil and trouble! Published in the Australian Women’s Weekly, 20 October 1954.
Australian Women’s Weekly, 25th October 1954.
Australian Home Journal,1st November 1954.
Go mad over red buttons!
Published in the Australian Women’s Weekly, 6 April 1955.
Love this art work.
Published in the Australian Women’s Weekly, 20 April 1955.
Love her hat. Published in the Australian Women’s Weekly, 18 May 1955.
Australian Women’s Weekly, September 14th 1955. Pull those belts tight,ladies!
Australian Women’s weekly, 12th October 1955.
Does it really take a scientist to boil buttons for an hour?
Published in the Australian Women’s Weekly, 26 October 1955.
Australian Home Journal, 1st December 1955.
Australian Women’s Weekly, 21st March 1956.
Woman, 23rd April 1956. (4 page spread)
Published in the Australian Women’s Weekly, 30th May 1956.
Isn’t she like Grace Kelly? So glamorous! Published in The Australian Women’s Weekly on 12th September 1956.
There’s a lot of material in that dress! Published in the Australian Women’s Weekly, 21st November 1956.
Published in the Australian Women’s Weekly, 31 October 1956.
Published in the Australian Women’s Weekly, 31 October 1956. What strange pockets.
Published in the Australian Women’s Weekly, 21st November 1956.
Australian Home Journal, 1st April 1957.
Australian Women’s Weekly, 3th April 1957.
see below for the left half of of this advert.
Woman, 8th April 1957.
Woman, 8th April 1957.
Tropical whites??
Published in the Australian Women’s Weekly, 25 September 1957.
This one’s a bit strange! Published in the Australian Women’s Weekly, 15 October 1958.
A double sided flyer from the late 1950s.