Buttons and stories shared in March 2016:
I find it interesting to match vintage advertising with examples of the buttons shown. Here are some examples:
Imported Beutron Originals, from the 1950s.
Detail from a 1952 advert:
This ad features 3 women in aprons, chefs hats and high heels (of course, don’t all wives dress that way?) merrily boiling a giant button in a copper of soapy water to illustrate the boil resistance of Beutrons ‘boil-tested whites’. Talk about the “Mad Men” era of advertising!! Below is an example of the buttons.
And now the fashions: