25th January 2020

Branded buttons, old and new:

Peter Alexander:

Peter started designing sleepwear in 1987, selling through department stores and boutiques. By 1989 he was dubbed “The Pyjama King” and becoming a celebrity brand. A cancelled order in 1990 pushed him into mail order then online sales. In 2000 he joined “The Just Group” retail firm and four years later opened the first stand alone store. By 2016 there were 100 stores.

M. E. L. Australia:

A women’s fashion brand since 1996, based in Richmond.

Purely Australian Clothing Company:

Producing workwear and uniforms, promotional products and accessories for over twenty years. They also produce Australiana fashion garments.

Perri Cutten:

From a feature article in a 1982 Australian Women’s Weekly”.

Perri Cutten founded this company in 1981 in Melbourne after working for other fashion houses.. Her clothing has been sold in stand alone stores as well as department stores and online.


Peter Jackson

Peter Jackson (from the company website) 1928-2008.

Starting in 1948 from their Little Bourke Street barbershop siblings Olga, Herbert Peter and David Jackson started to sell neckties, extending into tailored menswear by 1953. In 1976 the company failed, with Peter moving to Queensland and painting houses. This siblings revived the business with David’s son Paul Jackson as the new managing director, and in 1993 Peter returned to the company. The company is still in family hands (Paul and sons David and Nicholas) with more than 60 stores Australia wide. The advertisement below is from The Argus, 14th January 1957.



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