Please note the new address of this blog is: austbuttonhistory.com
From 1960 ‘Pink pages’ directory, Sydney:
A mystery solved!
“ALWATCO” stands for A. L. Watson Manufacturing Company Pty Ltd, who made or supplied buttons and buckles as well as other products, on a wholesale basis only. It existed from July 1954-July 1999.
Made by one company, distributed by another:
General Plastics advertised the brand ‘Beauclaire’ in the Sydney 1951-1954 directories. The 1955-1959 years are not available online, yet. In newspapers and magazine ‘Beauclaire’ is advertised up to 1957, then ‘Leda by Beauclaire’ in 1958. In the above 1960 directory entry, General Plastics is simply making ‘Leda’ buttons.
You can see the effect of the gradual merging of General Plastics into G. Herring (later Beutron Pty Ltd). It appears that General Plastics had become a subsidiary. G. Herring quickly phases out the main competing brand name, and gets General Plastic to make, and Roger Berry to distribute, the Leda line of buttons. Long live Beutron. Farewell Beauclaire.