The name Leda was trademarked by Beutron on 20th September 1957. However, advertising from around 1958 feature ‘Leda buttons by Beauclaire’ and state that ‘Leda buttons are a product of General Plastics Ltd., Camperdown N.S.W’. This indicates that General Plastics was owned at least in part by Beutron Australia Ltd by that stage, although a report in 1964 stated that (General Plastics) makes Leda buttons … and is being integrated with the Beutron business.” A line of Leda buttons continued to be marketed until at least 1966 (see the example below that has both pre and post decimal prices printed).
Permaloid was a form of celluloid, Permalon was a polyethylene plastic and Permalite an epoxy resin.
Top: Metal buttons embossed with ?Spartans and awkward looking stag heads (they look like horse heads with antlers)
A new card for the mid 1960s.
The only card I have with this artwork.
Thanks to Carol for the above seven.
From Lois’s collection.
A small Leda packing box.
My only Leda buckle.
Beautiful metal buttons shaped like pumpkins.