Vintage Advertising

Looking through these ads can be an enjoyable trip down nostalgia lane, and helpful in identifying buttons in your own collection. As well as these store advertisements, I hope you enjoy looking at the examples on the following pages devoted to a few of the larger brands;  Leda, Beauclaire and Beutron.

The Sydney Mail and New South Wales Advertiser, 24th May 1902.

The Muswellbrook Chronicle 26th February 1910.

The Muswellbrook Chronicle (NSW), 26th February 1910.  It is rare to have illustrated adverts from this era.

Truth, 1th January 1930 page 25.

woolworths Apr 2 1930 The TelegraphScreen shot 2016-05-14 at 1.20.19 PM

The Telegraph (Brisbane), 2nd April 1930.

MOP buttons. I wonder if they were from Australian shell?

MOP buttons. I wonder if they were from Australian shell?

The Sun (Sydney), 14th July 1930.

The Sun (Sydney) 18th September, 1932

Buttons and Buckles for sale at John Martin’s. The Advertiser (Adelaide) 13th September 1933.

 

The Sun (Sydney) 20th February, 1934

10th March 1934

Australian Women’s Weekly, 10th March 1934.

The Sun (Sydney), 21st February 1935.

Screen shot 2016-08-08 at 7.42.54 PM16th March 1935

The Australian Women’s Weekly, 15th March 1935.

The Sun (Sydney) 17th March, 1935.

The Sun (Sydney), 7th May 1935.

The Sun, 11th June 1935.

The Sun (Sydney), 11th June 1935.

Screen shot 2017-04-02 at 2.05.57 PMThe Mercury (Hobart), 3rd October 1935.

The Mercury (Hobart), 3rd October 1935.

The buttons shown are:

Buttons:
1.  glazed pearl in blue, pink, green, white and  amber.

2.  log crystal.
3.  fancy glass button in white, ice blue, blush pink, lemon, fawn and turquoise blue.
7. wooden button in red, blue, black and green, natural, navy and brown.
8. oval erinoid button.
9. crystal button.
10. filigree button in dull silver and gold.
14. erinoid button.
15. eriniod button.
19. white imitation pearl button.

The Sun (Sydney) 29th March, 1936.

The Sun (Sydney) 2nd June, 1936.

The Sun (Sydney), 15th October 1936.

19th September 1936

Australian Women’s Weekly, 19th September 1936.

24th Oct 1936

Australian Women’s Weekly, 24th Oct 1936.  Carrots in white and red? Pineapples in red?? Inspiration for vegetarians???

The Sun (Sydney),  12th November 1936.

nla.news-page000004616307-nla.news-article51587276-L3-0e31ce351eedf4c9876f3501b5484632-0001

Australian Women’s Weekly, 6th March 1937. Farmer’s was started by Joseph and Caroline Farmer in Pitt Street, Sydney, in 1839. The first plate glass windows in Sydney were installed in Farmer’s department Store in 1854.  Farmer’s were acquired by Myers in 1961.

The Sun (Sydney) 15th June 1937.

The Sun (Sydney),  15th June 1937.

The Sun (Sydney),  29th July 1937.

 

The Sun( Sydney) 29th August 1937.

The Sun (Sydney),  29th August 1937.

Truth (Brisbane) 5th September 1937.

The Telegraph (Brisbane), 8th September 1937.

The Telegraph (Brisbane) 8th September, 1937.

The Sun (Sydney), 23rd September 1937.

The Sun (Sydney), 23rd September 1937.

 2nd October 1937

Australian Women’s Weekly, 2nd October 1937.

9th October 1937

Australian Women’s Weekly, 9th October 1937.  Contain your excitement!

The Advertiser (Adelaide) 6th october 1937.

The Advertiser (Adelaide), 6th October 1937.

This illustration came from the Sun (Sydney), 14th October 1937, but appeared in several newspapers through to 1938. The buttons were either described as bone or composition, and from Czechovslovakia or Europe. The example seen are definately not bone, but some type of plastic, possibly casein. Some at least may have been made locally.

The Sun (Sydney) 21st November, 1937.

The Sun (Sydney), 3rd February 1938.

The Daily Telegraph (Brisbane), 12th October 1937. “It’s the little thing that count … engaging little etceteras that make people recognise you as somehow subtly “Different”.

Screen shot 2017-04-19 at 6.50.03 PMThe Sun (Sydney) 3rd March 1938.

The Sun (Sydney), 3rd March 1938.

Australian Women’s Weekly, 30th April 1938.

The Sun (Sydney), 12th May 1938.

Screen shot 2016-05-14 at 3.44.58 PM

Australian Women’s Weekly, 4th June 1938.

4th Jun 1938

Australian Women’s Weekly, 4th June 1938.

The Sun (Sydney) 9th June 1938.  Detail from Farmer’s advert.
Any collector will affirm that buttons are “Exciting spirit lifters”.

The Newcastle Sun 18th August 1938.

The Newcastle Sun (NSW), 18th August 1938.

Truth (Brisbane), 11th September 1938.

Truth (Brisbane), 11th September 1938.

Herald (Melbourne) 10th Nov 1938.

The Advertiser (Adelaide), 22 February 1939.

The Newcastle Sun 9th March 1939.

22nd April 1939

Australian Women’s Weekly, 22nd April 1939.

Sunday Mail(Qld) 28th May 1939.

The Telegraph (Brisbane), 14th June 1939.

The Telegraph (Brisbane), 14th June 1939.

Screen shot 2016-07-06 at 11.05.06 AM

The Telegraph (Brisbane), 10th August 1939.

16th September 1939

Australian Women’s Weekly, 16th September 1939.

The West Wyalong Advocate (NSW) 25th August 1939

The Telegraph (Brisbane) 25th October, 1939.

The Telegraph (Brisbane) 7th November, 1939. I can’t work this one out. Is the shape at the top a fancy button?

The Sun (Sydney), 15th February 1940.

The Telegraph (Brisbane) 13th March, 1940.

The Telegraph (Brisbane) 13th March, 1940.

The Telegraph (Brisbane) 18th April 1940

The Telegraph (Brisbane) 25th April, 1940.

The Sun (Sydney) 30th April 1940. “Sensational value in imitation Leather Cardigan Buttons! Obtainable in Green, Grey, Brown, Black, Navy and Fawn … Tremendous range of floral and plain Cardigan Buttons obtainable in all the wanted shades.”

The Telegraph( Brisbane), 27th June 1940. I’d rather the giraffes.

Screen shot 2017-04-19 at 9.25.04 PM

The Sun, 9th March 1941. Detail from Farmer’s advert.

The Sydney Morning Herald, 22nd May 1941.

The Sun (Sydney) 29th May 1941. Were the buttons “prohibited due to where they came from, or because they were made of Erinoid (Casein) which was a restricted product during the war years?

The Sydney Morning Herald, 22nd May 1941.

The Sun(Sydney) 20th August 1941

The Daily News, 14th Jan 1942

The Daily News, 14th Jan 1942.

The Sun (Sydney) 17th June 1942. Ration coupons are now required for many purchases.

The Mercury, 4 Dec 1942

The Mercury, 4 December 1942.

The Sun (Sydney) 4th January 1945.

The Sun(Sydney), 4th January 1945.

The Sun (Sydney), 4th January 1945.

The Sun (Sydney), 14 February 1946.

The Sun (Sydney), 14 February 1946.

The West Australian, 25th October 1946.

The West Australian,  25th October 1946.

The Sun(Sydney), 6th February 1947.

The Sun(Sydney), 6th February 1947.

The Telegraph, 20th March 1947 page 8.

Northern Star, 17th May 1947.

The West Australian 3 Jul 1947

The West Australian, 3 July 1947.

The Sydney Morning Herald, 21st October 1947.

The Sydney Morning Herald, 21st October 1947.

The Sydney Morning Herald 15th July 1948

The Sydney Morning Herald, 15th July 1948.

13th January 1949

13th January 1949. The Beutron ‘wash buttons’ on large cards that could be cut into four are seen top left.

Queensland Times, 28th Jan 1949.

Queensland Times, 28th January 1949.

Northern Star 3rd March 1949

Northern Star, 3rd March 1949.

The Argus 11th June 1949.

The Argus (Melbourne), 11th June 1949.

12th Jun 1949

The Sun (Sydney), 12th Jun 1949. There is a card of Beutron buttons on top  with a card of General Plastics directly below it in the pile.

Nepean Times, 15th September 1949: See the Coronet page for more on the Disney buttons.

Nepean Times, 15th September 1949: See the Coronet page for more on the Disney buttons.

The West Australian 20th September 1949.

The West Australian, 20th September 1949.

The Sun on 2nd February, 1950.

Sunday Mail (Brisbane) 4th June 1950. Note the misspelling of the name.

Geraldton Gazette 10th June 1950

Geraldton Gazette, 10th June 1950.

Worker (Brisbane), 19th June 1950.

Worker (Brisbane), 19th June 1950.

 

Maryborough Chronicle (Qld) 17th July 1950.

The Sun 19 Jun 1951

The Sun (Sydney), 19 Jun 1951.

The Herald, 25th September 1952 page 19. Woolworths advert.

The Sun 24 Jul 1952

The Sun (Sydney), 24 July 1952. Woolworths advert.

Brisbane Telegraph, 9 June 1953.

Brisbane Telegraph, 9 June 1953.

The Sun (NSW) 10th August 1953. Some of the cards in the illustration are clearly Beauclaire brand.

The Sun (Sydney), 10th August 1953. Some of the cards in the illustration are clearly Beauclaire brand.

Brisbane Telegraph, 12 Aug 1953.

Brisbane Telegraph, 12 August 1953.

The Sunday Herald, 16th August 1953.

The Sunday Herald, 16th August 1953.

Screen shot 2016-07-22 at 8.47.11 PM

The Argus, 15th September 1953

The Argus (Melbourne), 15th September 1953.

The Sun, 22nd October 1953 page 22.

Sunday Mail (Brisbane), 4th April 1954.

Sunday Mail (Brisbane), 4th April 1954.

The Herald, 10th June 1954. The 2 on the right and the middle left are Beutron buttons.

The Sun 24 Jun 1954.

The Sun (Sydney), 24 June 1954.

The Sun (Sydney). 5th October 1954.

The Sun (Sydney), 5th October 1954.

For sale at 'The Western Stores' in Bathhurst 16th June 1954

For sale at ‘The Western Stores’ in Bathurst, NSW. 16th June 1954.

The Sun (Sydney). 5th October 1954.

The Sun (Sydney) 19th August 1954

The Sun (Sydney), 19th August 1954: Wow!  It’s ‘Plastic Week” at Grace Bros.

Woolworths advertising from the Brisbane Telegraph, 1954

The Telegraph (Brisbane), 23rd August 1954.

Published in Brisbane Times 25th August 1954

 The Telegraph (Brisbane), 25th August 1954.

Screen shot 2017-04-20 at 6.22.33 PM

The Sun (Sydney), 5th October 1954.

The Australian Women's Weekly, 9April 1958.

The Australian Women’s Weekly, 9 April 1958.

The Canberra Times, 11th July 1958.

The Canberra Times, 11th July 1958.