
27th May 1953.
Versions of this advert appeared in the Australian Women’s Weekly in May-June 1953. “Exclusive Beauclaire buttons to match” the wool are mentioned.

From tennis with the girls to evening glamour … love that “4-way frock”
Published in the Sunday Herald, 20 September 1953.

Pep up last year’s frock with a crisp button-on yoke and pocket. Wow, why didn’t I think of that?
Published 30 November 1953 in The Australian Women’s Weekly.

“Take a button..make a fashion!” What a catchy line. And that model; the tiny waist, those eyebrows! Published 18 November 1953 in the Australian Women’s Weekly.

Buttons “So light, they never snag! So cleverly shaped, they sit snug and flat!” Published in the Sun-Herald, 14 March 1954.

“From the gay Moonglows to sophisticated fashion designs and even sparkling glass-like buttons”. I’m excited! Published The Argus, 8 June 1954.

Woman’s Day and Home, 21st November 1955. Seriously, there are 36 buttons down the front of that dress!